Natuzzi Italia — WeChat Boutique
Taking a luxury furniture brand's mini-program from wireframe to launch, 0 to 1
The brief
Natuzzi Italia wanted an official WeChat mini-program boutique — not just a product catalog, but a space that carried the same personal, in-showroom feeling the brand is known for: a dedicated shopping guide, an in-store appointment, and a real way to see the product before buying.
My role
I was the bridge between the client and our dev team — sitting in requirement discussions with Natuzzi, translating what they wanted into wireframes for the official storefront, aligning product photography, copy and 3D assets, and tracking build progress across UX/UI, frontend, backend and DevOps. The project ran 4 months from kickoff to launch, including testing and showroom-navigation prep.
What we built
Four signature experiences, designed to bring the showroom into the mini-program:
Book a personal shopping guide
Customers pick a product and a time slot and get matched with a dedicated guide — the mini-program's version of walking into a Natuzzi showroom.
Watch it live
Furniture is about texture and scale — photos alone don't cut it. We proposed a livestream so customers could see fabric, stitching and proportions up close, hosted by the guide they booked.
Book an in-showroom viewing
For customers who want to see a piece in person, a second booking flow reserves a time slot at a physical showroom.
3D product viewer
A 360° model customers can rotate and zoom, so the details survive the jump from showroom floor to screen.
From wireframe to launch
Every screen started as a wireframe I built to walk the client through the flow before anything went to development — mapping the homepage, the showroom, and each booking journey. Once Natuzzi signed off, I worked with our external dev vendor to turn it into the finished mini-program, running workshops across UX/UI, frontend, backend and DevOps to keep requirements and dependencies aligned.
The detail that mattered
The livestream feature wasn't in the original brief. Furniture is one of those categories where photos genuinely aren't enough — customers wanted to see how a sofa actually moved, how the fabric caught the light, how big it really was in a room. My team and I proposed a livestream feature so a shopping guide could show pieces in real time, the closest thing to walking into a showroom.
Outcome
The mini-program launched with the full booking, livestream and 3D-viewing experience live, plus a complete e-commerce purchase flow from product discovery through checkout.